Using Airbnb as a case study, develop a value proposition canvas to analyse Airbnb’s product map and customer profile. You will have to do your own research on Airbnb to complete this. 

You can copy the value proposition template into your study journal, or print out and write on a PDF version of the value proposition canvas. 

Once you’ve completed your value proposition canvas, you can compare yours against this example answer:  

Please note that this isn’t necessarily a complete answer (you may have identified more things!) but it can be used as a guide. After reviewing this example, is there anything you want to add to your value proposition canvas?  

If these links are broken, please let us know via the Student Portal.